STORIES

ROUTES // Sellaronda – 4 Dolomites passes Norther Italy is the home of road cycling

If there's one thing a Dolomiti ride will never, ever be - it's boring. The northeastern Italian mountains are characterised by an all or nothing attitude - either presenting an upward struggle or ...

ART OF CYCLING // SUFFERING

Cycling is suffering – Fausto Coppi. If bike racing is all about who can suffer the most, then asking your body to work beyond the point of comfort in order to stay with a lead group becomes a req...

CHALLENGE

"Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If you quit, however, it lasts Forever"- Lance Arms...

JE SUIS UN UNDERDOG

My name is Justin Loretz, I am a cycling underdog. Nobody told me, I don’t wear a label and most of the time it isn’t the first thought in my mind. But nevertheless, it is what I am. An underdog. ...

ROUTES // Go to Venice on a gravel Cycling from Padova to Venice

The Veneto Region, nestled in the north-east of Italy, is a mix of history and traditions and, all of it, is enriched by the liveliness of its inhabitants and by a wide range of cycling routes all ...

LA ROSA POLAROID

With 3,479 kilometers to cover and over 47,000 vertical meters to climb in 3 weeks across the most beautiful places in Italy, the Giro peloton have it all to do. See the race, the emotions, the dra...

ROUBAIX STORY

Paris–Roubaix is a one-day professional bicycle race in northern France, starting north of Paris and finishing in Roubaix, at the border with Belgium. It is one of cycling's oldest races, it is one...

ART OF CYCLING // FREEDOM

What freedom means? Generally, freedom is having the ability to act or change without constraint. Something or someone is defined as free if it can change easily and is not constrained in his pres...

THE UDOG STORY

We're often asked where the UDOG name comes from. It’s simple, UDOG stands for Underdog.