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What do a road cyclist, a triathlete, a biker and a UDOG superfan have in common? Simple – the DOGS – the UDOG ambassador group.

That means they’re all members of our official support squad, our on-the-ground source, helping introduce UDOG at local events and to local communities. They’re part of an all-inclusive global community with one goal in mind: to be Never Not UDOG by wearing, sharing and experiencing the Underdog Spirit. And you can be too.

By joining the DOGS, you’ll be experiencing new UDOG products, promoting us on-and offline, bringing UDOG to life by wearing our gear at local events, sharing the experience with your community and becoming a true source of inspiration to UDOG.

Want to be part of the fun? Everybody is welcome, we are looking for riders from every corner of the world who possess a deep passion for cycling. You can ride MTB, Road, Gravel or Cyclocross. Take this chance and apply to become part of the DOGS today. Send your application to join the DOGS at

Please note it may take up to 7 days to process your application.