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ABOUT US
UDOG was born from the love of cycling in Veneto, Italy, a region with a long and impressive cycling culture and an obsession with fashion and style.
We are an eclectic group of passionate cyclists with one goal, to make the most beautiful shoes in both performance and look for all cyclists.
From these origins we have created the most unique shoes for those who love cycling as much as we do. We believe there is an underdog in all of us and that this is the fuel that inspires the feat of winning in all that we do.
Shop the look

Shop the look
DISTANZA CARBON Cinder Black
Sale price€250

DISTANZA CARBON Cinder Black
Sale price€250
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STORIES
SEEKING OUT THE EXTRAORDINARY IN EVERYDAY LIFE

Cycling shoes are a critical component of any cyclist's gear, connecting the rider to the pedals and influencing performance, comfort, and safety. In recent years, cycling shoe technology has seen...
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The strong desire to create his own brand, together with the desire to be on the market with a unique product line with personality.
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