TECHNOLOGY

TWS - TENSION WRAP SYSTEM

Cycling is about pushing and pulling pedals for hours. TWS is designed to allow your shoe to follow your feet when pulling up.

Tension Wrap System is a metatarsal dynamic system that hugs the metatarsal area of your feet from the instep to the bridge for an optimum fit.

Two tensioners pass through the upper, underneath the insole, over the outsole to envelope the foot from the bottom to the top. Ultra-precise laser cuts on the bottom of the upper allow tensioners to link all elements precisely.

Tension Wrap System enables a more controlled transfer of power to the pedal. It holds your foot for complete comfort during the entire pedal stroke.

LAST

Last is the mechanical form shaped like a human foot. It is used by shoemakers in the manufacture of shoes. Shoe lasts are like a template used by shoe manufacturers to ensure consistency and accuracy in shoe production.

We spent all our experience and hundreds of hours prototyping and real-world testing UDOG last.

UDOG last has been developed to provide a generous toe box that offers extraordinary freedom and comfort. The heel cup shape instead is deep and narrow for maximum performance when pushing and pulling.

Comfort is crucial.

COMFORT FOR YOUR FEET

UDOG shoes don’t control your pedal stroke with a rigid upper. Instead, a whole team of laces/holes/ bands/laminated elements on the upper actively reacts to your individual cycling need. There is no predefined stiffness on your feet you must adapt yourself instead, the upper adapt on your foot shape. This puts you back in control, empowering each cyclist to ride how he or she is meant to ride.

TENSIONE OUTSOLE 7.0

Tensione outsole made of composite carbon and nylon with a directed ventilation channel, integrated rubber heel and toe caps for added durability. A large metatarsal platform for easy cleat engagement. A high-performance stiff outsole engineered for consistent stiffness along the foot; ensuring optimal power transfer bonded to a breathable, soft, and comfortable upper.

LACES

Laces have been carefully selected and tested to identify the best laces for a high-performance cycling shoe. Traditional laces tend to lose while pedaling, for this reason using proprietary laces that are flat and pressed, no stretch and no air inside, creating a rope knot effect that guarantee the best fit shoe from the most demanding crit races to the longest endurance rides. UDOG laces are 100% recycled polyester and PFC free.

BOX & PACKAGING

We use 100% recycled and recyclable packaging including boxes and wrapping paper. We minimize the use of printing on the shoebox to reduce the use of ink and reduce the weight of the shipment which ultimately reduces the carbon footprint. Our manufacturing partners and the materials we use are certified by recognized organizations and bodies such as GRS, FSC, and RCS.

TWS - TENSION WRAP SYSTEM

Cycling is about pushing and pulling pedals for hours. TWS is designed to allow your shoe to follow your feet when pulling up.

Tension Wrap System is a metatarsal dynamic system that hugs the metatarsal area of your feet from the instep to the bridge for an optimum fit.

Two tensioners pass through the upper, underneath the insole, over the outsole to envelope the foot from the bottom to the top. Ultra-precise laser cuts on the bottom of the upper allow tensioners to link all elements precisely.

Tension Wrap System enables a more controlled transfer of power to the pedal. It holds your foot for complete comfort during the entire pedal stroke.

LAST

Last is the mechanical form shaped like a human foot. It is used by shoemakers in the manufacture of shoes. Shoe lasts are like a template used by shoe manufacturers to ensure consistency and accuracy in shoe production.

We spent all our experience and hundreds of hours prototyping and real-world testing UDOG last.

UDOG last has been developed to provide a generous toe box that offers extraordinary freedom and comfort. The heel cup shape instead is deep and narrow for maximum performance when pushing and pulling.

Comfort is crucial.

COMFORT FOR YOUR FEET

UDOG shoes don’t control your pedal stroke with a rigid upper. Instead, a whole team of laces/holes/ bands/laminated elements on the upper actively reacts to your individual cycling need. There is no predefined stiffness on your feet you must adapt yourself instead, the upper adapt on your foot shape. This puts you back in control, empowering each cyclist to ride how he or she is meant to ride.

TENSIONE OUTSOLE 7.0

Tensione outsole made of composite carbon and nylon with a directed ventilation channel, integrated rubber heel and toe caps for added durability. A large metatarsal platform for easy cleat engagement. A high-performance stiff outsole engineered for consistent stiffness along the foot; ensuring optimal power transfer bonded to a breathable, soft, and comfortable upper.

LACES

Laces have been carefully selected and tested to identify the best laces for a high-performance cycling shoe. Traditional laces tend to lose while pedaling, for this reason using proprietary laces that are flat and pressed, no stretch and no air inside, creating a rope knot effect that guarantee the best fit shoe from the most demanding crit races to the longest endurance rides. UDOG laces are 100% recycled polyester and PFC free.

BOX & PACKAGING

We use 100% recycled and recyclable packaging including boxes and wrapping paper. We minimize the use of printing on the shoebox to reduce the use of ink and reduce the weight of the shipment which ultimately reduces the carbon footprint. Our manufacturing partners and the materials we use are certified by recognized organizations and bodies such as GRS, FSC, and RCS.