Never stop chasing your dreams: this could be the motto of Alessandro De Marchi, a cyclist from Friuli who has taken more than one satisfaction in his career and who, at the age of 35, has managed to wear the pink jersey at the Giro d'Italia for the first time.
UDOG, the innovative company in the cycling footwear sector, is proud to announce its collaboration with Alessandro De Marchi, a WorldTour professional cyclist for Jayco AlUla.
Since 2011, De Marchi has left an indelible mark on the world of cycling, winning three stages at the Vuelta a España, the combativity award at the 2014 Tour de France and wearing the pink jersey at the Giro d'Italia 2021.
With the nickname 'Il Rosso di Buja', Alessandro De Marchi is known for his determination, passion and dedication to professional cycling. His successful career and long-standing experience in the field make him a group senator and the ideal partner to introduce UDOG shoes to the WorldTour by developing innovation and performance.
This collaboration goes beyond a simple endorsement, De Marchi will in fact work closely with the Padua-based company to contribute to the evolution of products for professional cyclists.
The objectives that Alessandro and UDOG have set themselves for the coming years are still to be discovered and unveiled, and they want to go beyond the simple Company/Athlete sponsorship.
Since 2011, De Marchi has left an indelible mark on the world of cycling, winning three stages at the Vuelta a España, the combativity award at the 2014 Tour de France and wearing the pink jersey at the Giro d'Italia 2021.
With the nickname 'Il Rosso di Buja', Alessandro De Marchi is known for his determination, passion and dedication to professional cycling. His successful career and long-standing experience in the field make him a group senator and the ideal partner to introduce UDOG shoes to the WorldTour by developing innovation and performance.
This collaboration goes beyond a simple endorsement, De Marchi will in fact work closely with the Padua-based company to contribute to the evolution of products for professional cyclists.
The objectives that Alessandro and UDOG have set themselves for the coming years are still to be discovered and unveiled, and they want to go beyond the simple Company/Athlete sponsorship.
"The road that led me to become part of the 'underdog' family can be said to have started a long way back and has been characterised by common acquaintances that have grown and blossomed over time. If I had to look for a term to identify or describe me among the many that I could choose, Underdog would certainly go at the top of the list. Why? Well because I have always considered myself as such: because of the way I came to professionalism, because of the way I achieved and conquered victories and results, always as an underdog! As an underdog I learnt the value of work, of sacrifice, of trying, sometimes of succeeding, sometimes of failing: with time I came to the conclusion that actually the negative meaning of the term just belittles it. So I am happy to start this adventure with the UDOG family with these concepts firmly in mind! It will be quite a journey!"