Born in Veneto

Passionate cyclists creating smart shoes that improve every ride.
UDOG was born from the love of cycling in Veneto, Italy, a region with a long and impressive cycling culture and an obsession with fashion and style. From these origins we have created the most unique shoes for those who love cycling as much as we do.

Founders

Founded in 2021 by Alberto Fonte, a lifetime cyclist and previously the brand manager at fi’zi:k, and Sales & Marketing Director at both Pinarello and Kask. He’s an avid competitor with a true love for the sport in all its disciplines. After fifteen years in the industry working for some of the most iconic brands in cycling, Alberto, together with his friend and former business manager at fi’zi:k and Crankbrothers, Antonio Gerolimetto, decided to create a new and unique cycling brand.

Born in Veneto

Passionate cyclists creating smart shoes that improve every ride.
UDOG was born from the love of cycling in Veneto, Italy, a region with a long and impressive cycling culture and an obsession with fashion and style. From these origins we have created the most unique shoes for those who love cycling as much as we do.

Founders

Founded in 2021 by Alberto Fonte, a lifetime cyclist and previously the brand manager at fi’zi:k, and Sales & Marketing Director at both Pinarello and Kask. He’s an avid competitor with a true love for the sport in all its disciplines. After fifteen years in the industry working for some of the most iconic brands in cycling, Alberto, together with his friend and former business manager at fi’zi:k and Crankbrothers, Antonio Gerolimetto, decided to create a new and unique cycling brand.

The name UDOG stands for Underdog, the sport expression that identifies an athlete in competition who is expected to lose, but still captures the passion of the fans. The Underdog seeks to prove that, with a drive to succeed and hard work, anyone can surprise us and win. Anyone can achieve their goals in cycling as well as in life. We are all Underdogs, UDOG is for all of us.

The name UDOG stands for Underdog, the sport expression that identifies an athlete in competition who is expected to lose, but still captures the passion of the fans. The Underdog seeks to prove that, with a drive to succeed and hard work, anyone can surprise us and win. Anyone can achieve their goals in cycling as well as in life. We are all Underdogs, UDOG is for all of us.