WE ARE CYCLISTS
We know cycling because we are cyclists.
Cycling is like a conversation with the road. it makes you discover yourself. explore the person inside of you. push beyond limits. feel the rhythm, the wind, the freedom of what cycling means to you.
I'am a cyclist
Although i wasn't born into cycling, i fuelled my passion as a competitor through every discipline the sport offered. road races, gravel adventures, and track pursuits made me an avid cyclist, deep into my professional life.
Although i worked for some of the most iconic brands in cycling—fi'zi:k, Pinarello, Kask—i kept loving the sport not as an industry insider, but as a passionate rider, always. having worked for more than 15 years in the performance cycling industry, it taught me that i wanted to build a new type of brand, product, business and company. this venture is for the future, and it's not based on the past.
Alberto Fonte, CEO & Founder
gone riding.
For us at UDOG, cycling isn’t only about the gear — it’s about the feeling of being out there.
The freedom of two wheels means something different to everyone: for some it’s speed, for others it’s escape, for many it’s simply joy. What surprises us is how unique those reasons are, and yet how connected they make us.
Whether on the road, trail, or city streets, we recognize each other with a wave, a glance, or a shared grin. In the end, we ride together — one community, many stories.