Skip to content

Cart

Your cart is empty

Article: CHALLENGE

CHALLENGE

"Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If you quit, however, it lasts Forever"
- Lance Armstrong

 

There are many reasons why you decided to get on a bike and start riding. And in those first few hours of riding a bike, you’ll quickly determine whether cycling is for you. If you enjoy it, then there is a good chance that you’ll get the bug to start riding more. Whatever motivates you to move forward with your cycling you’ll find that your riding will be rewarding. You’ll find that cycling will be part of what defines you as a person. Once that happens, you’ll be on a cycling journey that many of us are on. Day by day, you’ll be inspired to continue your cycling journey and build your confidence to face challenges.
Cycling, like life, is about accepting the challenges along the way, choosing to keep riding forward, and savoring the journey.

Always believe in yourself and always stretch yourself beyond your limits. You have more potential than you think, but you will never know your full potential unless you keep challenging yourself and pushing beyond your own self imposed limits.
Underdog, when the ride gets tough, push and pull the pedals and just keep going.

 

Don’t give up.

Read more

JE SUIS UN UNDERDOG - UDOG

JE SUIS UN UNDERDOG

My name is Justin Loretz, I am a cycling underdog. Nobody told me, I don’t wear a label and most of the time it isn’t the first thought in my mind. But nevertheless, it is what I am. An underdog. ...

Read more
ART OF CYCLING // SUFFERING - UDOG

ART OF CYCLING // SUFFERING

Cycling is suffering – Fausto Coppi. If bike racing is all about who can suffer the most, then asking your body to work beyond the point of comfort in order to stay with a lead group becomes a req...

Read more