Generally, freedom is having the ability to act or change without constraint. Something or someone is defined as free if it can change easily and is not constrained in his present state.
Underdog is a person who firmly believe that cycling is above all an act of freedom. Since the very first pedal stroke every kid realizes that cycling is equal to freedom. But freedom in cycling cannot be bestowed, it must be achieved.
Free by nature, the underdog explores the surroundings with curiosity, discovers new routes opens new ways and rides unusual roads.
As in sport, this mindset is brought along to everyday life: the underdog is by DNA naturally thinking out of the box, constantly challenging the status quo and effortless pushing the limits of its comfort zone.
There is no such thing as too much empty road and the bike is the ultimate transportation to freedom.