STORIES

Tour of Flanders 2024: A Tale of Triumph Amidst Chaos

The Tour of Flanders is renowned for its challenging terrain and unpredictable weather, and the 2024 edition was no exception. As rain poured down, creating chaos on the legendary Koppenberg, cycli...

THE CHALLENGE OF THE COBBLESTONES

As one of the oldest and most revered races in the cycling calendar, Paris-Roubaix is synonymous with its treacherous cobblestone sections, where riders battle not only each other but also the unfo...

CENTO: YOUR NEW FAVORITE SHOE

Designed to revolutionize your riding experience, CENTO brings together cutting-edge technology and unparalleled comfort to elevate your performance on the road.  

CIAO ALESSANDRO!

Never stop chasing your dreams: this could be the motto of Alessandro De Marchi, a cyclist from Friuli who has taken more than one satisfaction in his career and who, at the age of 35, has managed ...

AUDENTES FORTUNA IUVAT

Infinite pianure, risaie, colline, laghi, fiumi, città, paesini dimenticati da dio, montagne, amici, persone nuove. Io, la mia bici, le mie gambe e la mia testa. Son partita con la voglia di riempi...

The Essence of Indoor Cycling

In the realm of cycling, the term 'Underdog' carries with it a spirit of resilience, determination, and a relentless pursuit of excellence. For the cycling enthusiasts of UDOG, winter brings a uni...

Embracing the Chill

This season, let's make a resolution to keep the wheels turning and discover the joy of pedaling through the winter wonderland.

CENTO

CENTO is the one-of-a-kind road racing shoe features an innovative two dialsclosure system.

FOCUS ON EXCELLENCE

Cycling shoes are a critical component of any cyclist's gear, connecting the rider to the pedals and influencing performance, comfort, and safety. In recent years, cycling shoe technology has seen...

THE MAN BEHIND

The strong desire to create his own brand, together with the desire to be on the market with a unique product line with personality.